Personal Information the App Collects
When you install the App, we are automatically able to access certain types of information from your Shopify account:
(1) Personally Identifiable Information: Our definition of personally identifiable information includes any information that may be used to specifically identify or contact you, including but not limited to your name, shipping address, billing address, phone number, company name and email address. This may include your Shopify account data. As a general policy, we do not automatically collect your personally identifiable information when you visit our App. In certain circumstances, we may request this type of information when required to participate in the particular activity, realize a benefit we may offer, or gain access to certain content on our App.
(2) Non-Personally Identifiable Information: Our definition of non-personally identifiable information is any information that does not personally identify you. Non-personally identifiable information can include certain personally identifiable information that has been de-identified; that is, information that has been rendered anonymous. We obtain non-personally identifiable information about you from information that you provide us, either separately or together with your personally identifiable information. We also automatically collect certain non-personally identifiable information from you when you access our App. This information can include, among other things, IP addresses, the type of browser you are using (e.g., Internet Explorer, Firefox, Safari, etc.), the third party website from which your visit originated, the operating system you are using (e.g., Vista, Windows XP, Mac OS, etc.), and the search terms you used to find our App.
Additionally, we collect the following types of personal information from you and/or your customers once you have installed the App: Information about you and others who may access the App on behalf of your store, such as your name, address, email address, phone number, billing information, and products, variants, or other collections from Shopify.
We collect personal information directly from the relevant individual, through your Shopify account, or using the following technologies: “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
How Do We Use Your Personal Information?
We use the personal information we collect from you and your customers in order to provide the Service and to operate the App. Additionally, we use this personal information to: Communicate with you; Optimize or improve the App; and Provide you with information or advertising relating to our products or services.
Sharing Your Personal Information
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting this page: https://support.google.com/ads/answer/2662922?hl=en-GB
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at email@example.com or by mail using the details provided below:
Pratt Retail Specialties, LLC
Attn: eCommerce Department
3760 Southside Industrial Parkway
Atlanta, GA 30354